The company has been a privately held, family-owned and operated business based in Jacksonville, North Carolina since 2000. As Christians, the owners of the company seek to honor Biblical principles in the daily operation of the company. 
These guiding principles of truth, integrity, justice and compassion guide how business is conducted with employees, vendors and clients. There is significance to the choice of “17” and “blue” in the company name. 17 is a number that represents victory.