4PointDigital was created by Joe Balestrino an leader in digital marketing. After many years working with small business owners - he relazied that many wed design agencies lacked SEO experience. This resulted in Joe having to tell web site owners that the new site they built was created without SEO. 
Joe then decided that in order to save busienss owners the frustration of spending money twice on a newley buolt site - He would need to create a design agency that took SEO, PPC and conversion optimization into the design of a web site.