We helped develop the scope and deployment strategy for an online system (supply chain transparency) that is now in its second release and selling in very lucrative market segments. During an assessment of Eisland Builder's goals and audience (mid to high-end home owners on Chicago's North Shore), we decided to feature existing, beautiful photography of their fine cabinetry work and kitchen remodeling. We created succinct content and provided design and development of an atypical 12-page brochure, a leave-behind or bulk mailed with wafer seals.