Calise Partners has Advertising Down To A Science™. For years, the practice of advertising was largely guesswork and the application of good instincts. That was unacceptable for us. We want to know what works and what doesn’t. So, we pioneered the modern practice of Advertising Science™ and created the AdScience® data management platform that profiles current customer and advertising activity data to more effectively mine for new customers. To clients that value a lead, Calise Partners is the integrated marketing agency that uses Advertising Science™ to measurably improve new customer acquisition.