To invent something new, sometimes you have to go back to the basics. Consumer51 was in 2011, driven by an inspiration to rescue marketing from jargon, complexity, and content misaligned with consumer behavior. We saw how often marketing initiatives were hijacked by process, politics, and self interest. Consumer51 is a brand that reminds us that the consumer has the power. We, as consumers, make and break companies, trends, and the next success story.