It’s great if someone happens to wander by and see it, but not very likely. Unless your potential customers can find you on Google, Yahoo and Bing you have exactly that... a billboard that no one can see. That’s why we optimize every site we build to ensure the search engines will give your site a good ranking. The goal is to put you on page one because really who ever goes to page two of search results? We also believe the best advertising you can have is a referral from an existing customer.