We use data and behavioral psychology to discover what drives target customer behavior in the increasingly noisy world of digital media, and then position our clients to be heard, even at a whisper.
OUR SEARCH ENGINE MARKETING METHODOLOGY Data + Empathy
STEP ONE is to recruit relevant traffic to your website via a multichannel approach that is determined by where your target customers spend time on the internet, how they behave in those spaces, and where you will be meeting them in their purchase consideration cycle. STEP TWO is to gently guide visitors towards your intended actions, self-disqualifying along the way, so that when they do become a lead, their fit as a potential customer is foregone, and their purchase intent is high. STEP THREE is to track traffic and performance with both primary and secondary data collection tools, as well as quantitative and qualitative data working in concert. Looking at these combined metrics through your customers eyes – observing their actions and intuiting their intentions – allows the meaningful data to stand out like a highlighter and inform strategic action.