Annie Ellicott is President of LeapUp Marketing Solutions, a strategy and marketing services consulting practice she in 2003 which has assisted over 100 clients to date in consumer-based travel, retail and services businesses. Leapup’s sweet spot is developing marketing strategies which drive customer acquisition, relationship building and retention.
Leapup helps clients streamline their marketing investments,  build marketing skills and infrastructure, simplify  decisionmaking and more efficiently execute on marketing objectives – affordably and successfully.
Typical client engagements include consumer and brand equity evaluations, development of brand identity and messaging strategies, marketing plan development for new business  and product launches and merger and partnership expansions, development of annual promotional and editorial calendars, facilitation of strategy retreats and relaunches of brands online.
Marketing services provided by Leapup include market research, consumer segmentation, channel and partnership strategies, brand and product positioning, trade and consumer messaging,  new lead acquisition campaigns, content strategies, social media marketing, search optimization, online promotions and marketing analytics.