Marketing By Kevin is an SEO consulting and SEO services provider outside of   Chicago, Illinois. Our approach at Marketing By Kevin is to lead with a customer-focused approach in the form of value-based content that aids our target audiences in their buying decisions. I look at SEO plans similar to blueprints to an architect. A qualified architect would never stamp the site plans to approve the construction of a house or building without robust, secure, and most importantly up to code designs.