We are hardwired to question the way it’s always been done. Because not pushing forward leaves brands behind. And what we’ve found is that our curiosity thrives through wide open collaboration and thinking strategically across disciplines. It leads to work with a clear point of view that connects with people in meaningful and delightfully unexpected ways. This we know. Intellectual curiosity is good for business. It finds analytical rigor oddly sexy and won’t stop until we drive real business results.