Onset Marketing is a Michigan company that provides strategic marketing and sales lead generation services focused on creating new sales opportunities and business for clients. Onset Marketing helps business-to-business firms build presence in existing and new markets. We utilize integrated business telemarketing / multi-media sales lead generation tactics to deliver a continuous flow of qualified sales leads and sales appointments. Many B2B companies rely heavily on referrals. This often is enough to sustain the business but not grow sales revenues. We use a structured cold calling process is convert generating sales leads from a reactive to a pro-active sales methodology. The Onset Marketing process combines strategy, infrastructure and content to build brand awareness and generate sales leads. We follow a proprietary three-tiered approach to build a strong strategic marketing platform that drives qualified sales leads, provides detailed analytics, and optimal program performance.