With attention spans getting shorter than ever, your message must be right the first time, motivating your prospects to ACT and take the next step. Because you'll pay just as much for a website, brochure, video or ad with a message that doesn't work as you will for resonant, relevant marketing that does. Work, that is. Award-winning Writer, Producer, Creative Director and Business Owner Shelley Koffler Weinreb has been helping businesses identify and articulate their most powerful and effective marketing messages for decades. She no longer keeps track of all the regional and national industry awards for creative excellence she has won over the years, although being named one of the Best and Brightest in Advertising by Advertising Age magazine sticks out.