Does your website look new and cutting edge? And, why do you care? It’s said that we judge one another within seconds of our first meeting.  So, don’t you think this is true of your website as well? With up to 90% of people visiting your site before working with you, can you afford to make a bad first impression on the web? Whether we like it or not, updating our websites frequently can significantly impact our business. A modern and visually pleasing site will draw viewers’ attention and give them confidence in your company. A message that is in alignment with all other marketing and sales communications can be the difference between growth and stagnation. An outdated website has a similar effect on a web viewer as a smelly unclean building has on a person visiting a brick and mortar location. When everything else is equal, ambiance wins every time. This is true on the web as well. An investment in a cutting edge website is an investment in beating your competition, leaving a great first impression, and preparing for long-term sustainable business growth.