I'm in the SEO industry. I rank websites on Google for Business clients. We do a small amount of digital work to support our clients in terms of other digital marketing to include Chatbots Development, Social Media Marketing, WP Design, Hosting, E-Commerce, ETC...but SEO is our primary and our Money Maker.  My primary focus is taking a business, of any type, on any level and increasing online visibility for the keywords that will make them the most money. Digital marketing in itself is a super broad spectrum. I focus mainly on finding keywords that provide traffic to increase revenue for a business.