SME is the most trusted strategic branding firm in America for higher education, collegiate athletics, professional sports and entertainment. Win the Heart .™ This is what we believe in. Brands are not products or services, but human experiences, born and strengthened through emotional connections. If you win the heart of your audiences, you will win their trust and loyalty. It is this conviction that drives our marketing philosophy and brand development process. The Art & Science of Branding.™ This is what we do. It speaks to the power of defining, expressing and engaging brands through pioneer thinking, brilliant creative and long-term strategy development. Our philosophy ensures distinct and competitive brand positioning, increased brand value and engaging brand communications.