Businesses today need more than a website (although they do need a professional site). But while a site is necessary, it is no longer sufficient. If no one can find your site, you probably should have used that money to buy a pretty painting to hang over your desk. Everyone uses the Internet today to buy - or do some kind of research prior to buying. When your website is not on Page 1 of the Search Engine Results for businesses in your niche, you are giving that business to your competition.