The story of SumTotal Marketing started with a vision of strategically incorporating the best of traditional marketing, advertising, and public relations and incorporating all aspects of new media and then optimizing all these channels to create new opportunities to drive leads and sales. The SumTotal Marketing agency vision is about developing results driven solutions that will directly affect the clients bottom line. Today the company has evolved to incorporate other new, advanced marketing methods including demand generation, lead nurturing, lead scoring, customer relationship management, content development, and more.