We believe the marketing and advertising industry is broken. Agencies are economically inefficient. Brokerages/HR firms are risky and lack quality assurance. Introducing... The Agency Project. Operating at the intersection of agency-quality and availability, TAP is a tech-enabled service solution leveraging an algorithmic approach to team sourcing, onboarding, matching, and management. Through our technology and partnerships, we enhance short-term delivery and long-term performance.