Quite simply, it’s SEO for apps! The goal of ASO is to improve an app’s ranking in each respective app store. There are a number of factors that collectively contribute to how well optimized an app is and thus how it ranks for keyword searches in the app stores. The ASO Project takes a holistic approach to ASO, carefully analyzing your app and creating a step by step strategy to improve rankings for the long term. We specifically look at an app's search visibility and conversion rate. Our ultimate goal is to maximize the app's rankings for as many keywords as possible in order to generate increased visibility and downloads. Conversions are crucial for app's of all sizes. There are many elements on the app page that can be tested and improved upon. In order to produce even more downloads, we conduct A/B and multivariate tests to raise conversion rates.