On the marketing road, you’re only as safe as your driver. Picking the wrong driver means your efforts—and your investment—might crash and burn.At Valence, our goal is for a strategy to take the driver’s seat, so that each and every tactic makes sense. We don’t put “the cart before the horse” by letting wild concepts take over, veering your investment off course. Strategy driving creativity to achieve results. It’s a simple mission—but a surprisingly rare one.